{"id":11,"date":"2020-03-18T10:07:59","date_gmt":"2020-03-18T10:07:59","guid":{"rendered":"http:\/\/localhost\/difblog\/?p=11"},"modified":"2020-04-30T09:39:19","modified_gmt":"2020-04-30T09:39:19","slug":"click-through-rates","status":"publish","type":"post","link":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/","title":{"rendered":"Click through rates (CTRs)"},"content":{"rendered":"\n

Useful for: <\/strong>Measuring the impact of meta description optimisations or schema implementation<\/p>\n\n\n\n

Be careful of: <\/strong>Not giving Google Search Console enough time to collect and process the data<\/p>\n\n\n\n

Our preferred tool: <\/strong>Google Search Console<\/p>\n\n\n\n

You could say that click through rates are the less sexy version of their cousin, organic search rankings. After all, if you\u2019re ranking on page 5, there\u2019s only so much benefit you can derrive through improved click through rates (CTRs).<\/p>\n\n\n\n

However, many enterprise level SEO\u2019s work for high authority sites who already have strong rankings, and the obvious next step for extracting SEO value is through improved CTR\u2019s.<\/p>\n\n\n\n

Enter Google Search Console.<\/p>\n\n\n\n

\"\"\/<\/a><\/figure>\n\n\n\n

The image above shows just how powerful Google Search Console can be in analysing click through rates. As well as showing CTR\u2019s alongside average ranking positions for your site, you can also filter by specific pages or search queries.<\/p>\n\n\n\n

For reporting, this means you can bucket different areas of the site by their CTR\u2019s, thus easily showing any improvements which have been made by title tag, meta description of schema mark-up changes.<\/p>\n\n\n\n

One word of caution though; Search Console often has a data lag of between 2 to 3 days, so if you make any improvements to your site give it at least a week before attempting to draw any conclusions over whether it\u2019s made an impact. Also, be sure to mention this fact in your reporting so that stakeholders are aware.<\/p>\n","protected":false},"excerpt":{"rendered":"

Useful for: Measuring the impact of meta description optimisations or schema implementation<\/p>\n","protected":false},"author":1,"featured_media":19,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,6,7,8],"tags":[],"yoast_head":"\nClick through rates (CTRs) - Blog posts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Click through rates (CTRs) - Blog posts\" \/>\n<meta property=\"og:description\" content=\"Useful for: Measuring the impact of meta description optimisations or schema implementation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog posts\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-18T10:07:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-30T09:39:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.difdash.com\/blog\/wp-content\/uploads\/2019\/06\/Layer-1215.png\" \/>\n\t<meta property=\"og:image:width\" content=\"255\" \/>\n\t<meta property=\"og:image:height\" content=\"195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"difdash_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"difdash_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/\",\"url\":\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/\",\"name\":\"Click through rates (CTRs) - Blog posts\",\"isPartOf\":{\"@id\":\"https:\/\/www.difdash.com\/blog\/#website\"},\"datePublished\":\"2020-03-18T10:07:59+00:00\",\"dateModified\":\"2020-04-30T09:39:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/67c299c0040b96e7e05d1266bfa166c3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.difdash.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Click through rates (CTRs)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.difdash.com\/blog\/#website\",\"url\":\"https:\/\/www.difdash.com\/blog\/\",\"name\":\"Blog posts\",\"description\":\"Difdash musings\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.difdash.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/67c299c0040b96e7e05d1266bfa166c3\",\"name\":\"difdash_admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cf5e8de51b97d2561206678400bd1f4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cf5e8de51b97d2561206678400bd1f4c?s=96&d=mm&r=g\",\"caption\":\"difdash_admin\"},\"url\":\"https:\/\/www.difdash.com\/blog\/author\/difdash_admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Click through rates (CTRs) - Blog posts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/","og_locale":"en_US","og_type":"article","og_title":"Click through rates (CTRs) - Blog posts","og_description":"Useful for: Measuring the impact of meta description optimisations or schema implementation","og_url":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/","og_site_name":"Blog posts","article_published_time":"2020-03-18T10:07:59+00:00","article_modified_time":"2020-04-30T09:39:19+00:00","og_image":[{"width":255,"height":195,"url":"https:\/\/www.difdash.com\/blog\/wp-content\/uploads\/2019\/06\/Layer-1215.png","type":"image\/png"}],"author":"difdash_admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"difdash_admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/","url":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/","name":"Click through rates (CTRs) - Blog posts","isPartOf":{"@id":"https:\/\/www.difdash.com\/blog\/#website"},"datePublished":"2020-03-18T10:07:59+00:00","dateModified":"2020-04-30T09:39:19+00:00","author":{"@id":"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/67c299c0040b96e7e05d1266bfa166c3"},"breadcrumb":{"@id":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.difdash.com\/blog\/2020\/03\/18\/click-through-rates\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.difdash.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Click through rates (CTRs)"}]},{"@type":"WebSite","@id":"https:\/\/www.difdash.com\/blog\/#website","url":"https:\/\/www.difdash.com\/blog\/","name":"Blog posts","description":"Difdash musings","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.difdash.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/67c299c0040b96e7e05d1266bfa166c3","name":"difdash_admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.difdash.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cf5e8de51b97d2561206678400bd1f4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cf5e8de51b97d2561206678400bd1f4c?s=96&d=mm&r=g","caption":"difdash_admin"},"url":"https:\/\/www.difdash.com\/blog\/author\/difdash_admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/posts\/11"}],"collection":[{"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":4,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/posts\/11\/revisions\/32"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/media?parent=11"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/categories?post=11"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.difdash.com\/blog\/wp-json\/wp\/v2\/tags?post=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}